Reef by ElectricFish: The Unified Data Platform and Command Center for Intelligent EV Infrastructure

As electric mobility and distributed energy systems grow more complex, so does the need to see the full picture—not just charging stats, but battery & systems health, cost efficiency, and the scheduling interaction of hardware, software, and the grid.

That’s why we built Reef, a groundbreaking unified platform for the organizations that operate our energy systems: fleet owners, site hosts, utilities, ESG teams, and public agencies, coupled with our hardware solutions – visualized in one clean, customizable dashboard.

Data Without the Silos

Think about what goes into cost efficiency of operating a fleet of electric vehicles or a network of charging stations – how much electricity is being drawn, when peak rates hit, whether on-site solar or storage is contributing. If you’re an enterprise, you might track user behavior, maintenance alerts, and even sustainability metrics for ESG reporting. Reef provides a unified interface for:

• Vehicle charging metrics — State of Charge (SoC), time plugged in, kWh delivered
• Battery health and throughput — Internal battery SoC, energy throughput, and depth of Discharge
• Thermal diagnostics — Real-time 3D heat maps to identify trends
• Usage patterns and UI analytics — Visualize session frequency, usage patterns, and charger utilization
• Costs and revenue — See cost per session, cost per kWh, revenue by site, and other financial metrics
• Temporal Historical and predictive analytics — View performance by day, week, month, or across your deployment’s lifetime
  

All of this can be tailored to your use case. Whether you’re managing a depot of electric trucks or analyzing multiple distributed charging/storage systems, Reef adapts to your operational needs—not the other way around.

Customization Comes Standard

Every deployment looks different. That’s why Reef is built to be flexible. Reef isn’t a closed system. It’s built to play nicely with others. Open APIs and industry standard protocols ensure that Reef can integrate with external systems you use, from fleet management software to utility demand response platforms. This interoperability means Reef can slot into your existing workflow, aggregating data from various charger brands or energy assets. The goal is to create one source of truth for your operations.

It is evolving to include predictive maintenance features, learning from thermal and electrical data to flag issues before they lead to downtime.

Intelligent and Future-Ready by Design

Reef isn’t just about showing you what’s happening now – it’s about anticipating what comes next. Built into the platform are advanced analytics and AI-driven features that transform raw data into actionable intelligence. This forward-looking capability is what truly elevates Reef from a monitoring tool to an intelligent command center for your EV infrastructure.

One Platform. Total Perspective.

Reef was built because we believe operational clarity shouldn’t require multiple logins or manual analysis. By combining charging, storage, diagnostics, economics, and forecasting into a single interface, Reef gives you a powerful edge—whether you’re scaling infrastructure, reporting on ESG performance, or simply making sure everything runs without surprises.

Reef is not just a platform. It’s your control center for the energy transition.